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AstiTurismo was born in 1997 thanks to an iniziative of the Provincia of Asti, according to the provisions of law 75/96. Its first Board of Directors was elected in 1998 and Carlo Cerrato, journalist of the RAI, directed the Board for 9 years. In 2007, after a period during which new regional arrangements on tourism were awaited (arrangements which modify and will modify the structure of the local tourist offices), Giuseppe Bracciale was elected president. Maria Teresa Armosino was president from 2010 to March 2016 followed by Luca Mogliotti elected in April 2016.

AstiTurismo, as well as all the ATL information offices, is a private consortium with public contribution. The members of AstiTurismo are 54. The majority shareholder is the Regione Piemonte, after which there are Fondazione CR-Asti, Camera di Commercio, Comune di Asti and Provincia di Asti. Since 2008 the corporate body is mostly public. New regulations forbid the private shareholding, except for non-profit organizations.

The main activities are: tourist information service and assistance, promotion, services for shareholders and, with a mandate by the Provincia di Asti, database management and update of the accommodation facilities and statistical surveys. 

The Statute was approved in 2004. Subsequently, assembly resolutions acknowledged the changes imposed by the new rules on subsidiaries, while awaiting the Regional guidelines provided for by the reform of the Regional Law 75/96.